The Marketing & Social Media Coordinator will be responsible for coordinating and implementing the company’s marketing and digital presence, with a particular focus on generating brand awareness, property exposure, buyer and seller leads, and engagement across digital and social media platforms.

The role will support the sales team by ensuring that properties are professionally marketed across relevant channels and that the company maintains a strong, consistent and professional online presence.

The successful candidate will be creative, commercially minded, highly organised and comfortable working in a fast-paced property environment.

We are looking for a creative yet commercially focused marketing professional who understands that successful real estate marketing is more than simply posting properties on social media.

The successful candidate will be responsible for turning property listings, company expertise and agent relationships into compelling digital content that increases visibility, generates enquiries, strengthens the brand and ultimately contributes to sales and rentals .

The role would suit someone who enjoys a fast-paced environment, has a strong visual eye, understands social media and digital marketing, and is passionate about property.

Key Responsibilities

Social Media Management

Manage and grow the company’s social media presence across platforms such as Instagram, Facebook, LinkedIn and YouTube.

Develop and maintain a monthly social media content calendar.

Create, schedule and publish engaging property and brand-related content.

Develop content around new listings, property launches, sold properties, market updates, neighbourhoods and lifestyle.

Promote agents and their listings through appropriate digital campaigns.

Respond to comments, direct messages and online enquiries in a professional and timely manner.

Monitor social media trends and identify opportunities to increase engagement and reach.

Track competitor activity and relevant real estate marketing trends.

Monitor social media performance and provide regular reports and recommendations.

Property Marketing

Coordinate the marketing of residential and commercial properties from listing to sale or rental.

Ensure new properties are promoted promptly and consistently across all relevant platforms.

Prepare social media posts, property descriptions, digital advertisements and promotional material.

Coordinate professional photography, videography, virtual tours, floor plans and other property marketing requirements.

Create property reels, videos and other short-form content suitable for social media.

Ensure property information, images, pricing and branding are accurate before publication.

Coordinate property launches and digital campaigns.

Highlight sold, let and recently listed properties to maximise brand exposure.

Lead Generation & Digital Marketing

Assist in developing campaigns designed to generate buyer, seller, landlord and tenant enquiries.

Coordinate paid social media advertising campaigns.

Monitor digital advertising performance and recommend improvements.

Assist with lead capture and ensure digital enquiries are directed to the appropriate agent or team member.

Track marketing-generated leads and campaign results.

Support email marketing campaigns and property newsletters.

Assist with database marketing and client communications.

Identify opportunities to improve website traffic, online enquiries and conversion rates.

Brand & Content Management

Maintain a consistent and professional company brand across all marketing channels.

Develop content that positions the company as a knowledgeable and trusted property brand.

Create market-related content, including property trends, suburb/neighbourhood information and educational posts.

Assist with company announcements, team profiles, agent achievements and community initiatives.

Ensure all marketing material complies with company branding and relevant property advertising requirements.

Maintain an organised library of photographs, videos, logos, templates and other marketing assets.

Website & Property Portals

Assist with maintaining and updating the company website.

Ensure property listings and marketing content are accurate and up to date.

Coordinate content and listing requirements for relevant property portals.

Monitor the performance and presentation of online property listings.

Identify opportunities to improve property visibility and online engagement.

Events & Campaigns

Assist with the planning and promotion of property launches, show days/open houses, client events and company initiatives.

Develop promotional material for events and campaigns.

Coordinate social media coverage before, during and after events.

Assist agents with marketing campaigns for key properties and developments.

Reporting & Analytics

Prepare monthly marketing and social media performance reports.

Monitor metrics including:

Social media reach and engagement.

Follower growth.

Website traffic.

Property listing views.

Enquiries and leads generated.

Advertising performance.

Campaign return on investment.

Use data and insights to recommend improvements to marketing campaigns.

Monitor marketing expenditure and assist with maintaining the marketing budget.

Key Competencies

Ability to work to deadlines and manage multiple property campaigns simultaneously.

High level of attention to detail.

Creative – able to develop fresh and engaging property content.

Commercially minded – understands that marketing must ultimately support lead generation and sales.

Proactive – identifies opportunities rather than waiting for instructions.

Highly organised – able to manage multiple listings and campaigns simultaneously.

Detail-oriented – understands the importance of accurate property information.

A strong communicator – able to work effectively with agents, management, clients and suppliers.

Digitally savvy – keeps up with changing social media platforms and trends.

Professional – understands the importance of representing a premium property brand.

Results-driven – able to measure activity against meaningful business outcomes.

Team-oriented – works closely with agents and management to achieve business objectives.

Education & Experience

Matric

Diploma or degree in Marketing, Digital Marketing, Communications, Media or a related field.

3–4 years’ experience in marketing, digital marketing or social media.

Previous experience in real estate/property marketing is highly advantageous .

Proven experience managing business social media accounts.

Experience creating social media content, particularly Reels and short-form video.

Advantageous Experience

The following would be highly advantageous:

Previous experience in a real estate agency or property company.

Experience marketing residential or commercial property.

Understanding of the property sales and rental process.

Experience with property photography and videography.

Experience running paid property advertising campaigns.

Knowledge of local property markets and suburbs.

Experience working with real estate agents and sales teams.

Experience with CRM systems and property databases.

Knowledge & Skills Required

Strong copywriting and communication skills.

Strong organisational and project coordination skills.

Good understanding of digital marketing and lead generation.

Technical Skills

The candidate should ideally have experience with:

Instagram, Facebook, LinkedIn and YouTube.

Meta Business Suite and Meta Ads Manager.

Canva and/or Adobe Creative Suite.

Social media scheduling platforms.

Google Analytics and digital reporting tools.

Email marketing platforms.

Basic video editing.

Website/CMS platforms.

Property listing portals.

Microsoft Office / Google Workspace.

Let Employers Find YouUpload Your Resume