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    • Demonstrate ability to analyze sales forecasts, competitor activities and to…
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Area Sales Manager
PepsiCo
·
3.7
Johannesburg, Gauteng 2090
Remote

Full job description

Overview:

To manage all sales in the Johannesburg South area in order to achieve maximum profitability and growth in accordance with organization plans.


Responsibilities:

Sales


  • Develop sales plans (90 days) for the area
  • Ensure sales potential for areas are captured
  • Establish sales goals and targets for the area in line with the SASKO’s overall objectives
  • Responsible for growing volume and value driving market share as per KPI’s
  • Predict future sales trends and prepare accurate forecasts based on market analysis and historical data.
  • Conduct market research to identify new opportunities, monitor competition, and stay updated on industry trends
  • Create and implement effective sales strategies to increase revenue, expand the customer base, and enter new markets
  • Track the profitability of sales efforts, ensuring that sales strategies contribute to the cluster’s bottom line
  • Monitor sales KPIs and ensure sales targets for areas and routes are achieved
  • Monitor and manage distributor performance ensuring that targets are met at optimal costs
  • Manage sales budget, promotions and pricing
  • Route Riding, Oder Management


People Growth


  • Monitor the performance of sales staff by setting KPIs, providing regular feedback, and conducting sales meetings and performance evaluations.
  • Hire, train, and mentor members of the sales team to ensure they have the skills and knowledge necessary to succeed.
  • Encourage a high-performance culture through incentives, recognition, and motivational leadership.
  • Work with –WEC; Conduct regular gate to gate meetings with sales supervisors to assess market and identify development opportunities
  • Identify skill gaps within the sales team and organize training programs or workshops to improve performance.
  • Embed a culture of consumer centricity, personal accountability, compliance


Systems, Procedures


  • Understand BI (Business Intelligence) or similar programmes
  • Bakery scorecard report
  • Understand and evaluate daily sales report
  • Understand DRM (Distribution Management)
  • Understand, run and read reports daily


Relationship Results


  • Strong internal liaison with warehouse to ensure 100% on time delivery to customers and external liaison with 3rd Party Merchandising function to ensure execution in trade according to EDGE principles
  • Work closely with the marketing team to ensure alignment between marketing campaigns and sales strategies, driving qualified leads to the sales team.
  • Ensure that the sales team works in sync with operations, logistics, or production teams to meet customer delivery expectations.
  • Ensure effective distribution of product to all outlets, to always achieve customer satisfaction
  • Manage relationships with external sales channels, distributors, or resellers to ensure they align with the company’s Objectives
  • Mandate management, deals and claims
  • Responsible for investment management
  • In store execution, customer call implementation and controls
  • Ensuring that all SLA’s are adhered to
  • Responsible for returns and pallets


Innovation


  • Ensure that sales practices comply with all relevant legal and regulatory standards.
  • Promote and enforce ethical behavior within the sales team, maintaining the company’s reputation and customer trust

Qualifications:
  • Business related 3-year diploma or degree (sales, marketing, business management)
  • 3-5 years Sales Managerial experience in FMCG environment
  • Demonstrate ability to analyze sales forecasts, competitor activities and to formulate sales strategies
  • Negotiate and manage trading terms, price, shelf space & promotions
  • Valid Code 8 license
  • Systems, procedures and systems E.G. SAP
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