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Job Post Details

Digital Marketing Specialist - job post

SiG Labour Corporate
Pretoria, Gauteng
R20 000 - R30 000 a month - Permanent
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Job details

Pay

  • R20 000 - R30 000 a month

Job type

  • Permanent

Location

Pretoria, Gauteng

Full job description

DIGITAL MARKETING SPECIALIST
Role Overview
Mr K Pure & Precious Metals is bringing marketing in-house and is looking for a skilled Digital Marketing Specialist to manage and optimise our digital advertising, lead generation, and online campaign performance.
This role will focus on improving digital enquiries, campaign performance, reporting, and branch-specific marketing across Google, Meta, and other online platforms.

Key Responsibilities
  • Manage and optimise Google Ads and Meta Ads campaigns.
  • Set up campaigns for Facebook, Instagram, Google Search, Display, YouTube, and remarketing.
  • Monitor campaign performance, budgets, leads, and cost per lead.
  • Create and manage branch-specific and location-based campaigns.
  • Conduct keyword research, audience targeting, and competitor checks.
  • Track website enquiries, calls, WhatsApp clicks, forms, and campaign conversions.
  • Prepare weekly and monthly performance reports.
  • Assist with website updates, landing pages, SEO, and Google Business Profile where needed.
  • Make recommendations to improve lead quality, campaign results, and digital performance.

Required Skills & Experience
  • Experience with Google Ads and Meta Ads Manager.
  • Strong understanding of lead generation campaigns.
  • Experience with Google Analytics, Google Tag Manager, and conversion tracking.
  • Ability to manage budgets and optimise campaigns.
  • Basic SEO and website knowledge.
  • Good reporting and analytical skills.
  • Experience with multi-branch or location-based marketing would be beneficial.

Personal Attributes
  • Organised and detail-oriented.
  • Analytical and results-driven.
  • Proactive and willing to test new ideas.
  • Able to work in a fast-paced in-house marketing team.
  • Good communication skills.
  • Able to explain campaign results in a clear and practical way.

Beneficial Skills
  • Google Search Console.
  • Mailchimp.
  • WordPress.
  • Basic copywriting.
  • Experience with WhatsApp lead campaigns.

Main Goal of the Role
To help Mr K improve digital lead generation, reduce wasted ad spend, increase quality enquiries, support branch growth, and build a strong in-house digital marketing function.
For more information please contact:
Lidia Meyer
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