Digital Marketing jobs in Cape Town, Western Cape

MARKETING & SOCIAL EXECUTIVE

COMPANY AND ROLE OVERVIEW

We are one the leading career support services in the UK, assisting the careers of individuals from all over the globe. We are seeking a Digital Marking Executive with strong digital marketing experience to accelerate growth.

This is a great opportunity for you to be recognised and rewarded for your performance and progress within a business which is committed to innovation, service excellence, and team work. We pride ourselves on our high integrity culture and encouraging the evolution of current systems, processes and highly effective digital marketing campaigns.

KEY RESPONSIBILITIES

With a laser-like focus on demand generation and reputation management, the role will have core KPIs for multiple digital marketing channels. Working closely with the Directors and Head of Sales & Service, the Marketing & Social Media Executive will play a key role in:

• Building and executing marketing strategy in collaboration with the Directors and Head of Sales & Service
• Curating and posting content across various digital marketing channels, including social media and trending platforms
• Analysing marketing data and prospecting feedback (campaign results, conversion rates, traffic, channels etc.) to help improve lead quality and growth
• Building and optimising marketing funnels, including lead scoring, lead management and nurture campaigns to deliver pipeline
• Working closely with and managing external agencies and affiliates to ensure the success of company marketing strategy
• Testing and optimising marketing tactics for customer acquisition through all digital marketing activities
• Being the ‘go-to’ technical expert on content and email management for the team and customers
• Continually analyse and track campaign/ channel success. Implement metrics to demonstrate ROI against investments
• Generating qualified leads through the creative use of content as well as paid and unpaid digital engagement

KEY SKILLS AND COMPETENCIES

• Excellent knowledge of digital marketing tools and principles with dedication to ROI and branding.
• 2+ years’ experience in digital marketing with a focus on demand generation and designing multi-channel marketing campaigns
• Well versed in managing and posting on LinkedIn, Facebook, X, YouTube (Essential – demonstrable experience required)
• A proven track record of delivering leads through inbound, outbound, and nurture efforts in a commercially focused marketing role
• Experience managing multiple projects and working with multiple stakeholders simultaneously in a fast-paced environment.
• Strong data analytical skills
• Strong working knowledge of Google Analytics, Google AdWords, and Mailchimp as well as the latest software and technology solutions for marketing automation
• Self-starter with an enthusiastic, can-do attitude
• High command of English language both written and verbal

We are passionate about team work, creativity, and manifesting better realities for our customers and communities we work in. We have a strong culture of competence, non-negotiable integrity, commitment to delivering results, and uncompromising care.

If these are values you relate to, send in an application and we would love to connect.

Job Type: Contract (Monday to Friday, 40 hours)

Workplace Type: Remote (Must be based in Cape Town)

Education: Relevant degree in Marketing / Communication or equivalent

Experience: Digital marketing: 2+ years

Job Type: Full-time

Pay: R12 000,00 - R17 000,00 per month

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 5 years (required)