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Job Post Details
SALES & MARKETING COORDINATOR
SALES & MARKETING COORDINATOR
Job details
Full job description
1. PURPOSE OF THE POSITION
The purpose of the Sales & Marketing Coordinator is to generate new business, increase sales, strengthen client relationships, promote Brand Base's printing and branding services, and support the overall growth of the company.
The employee is expected to actively identify potential clients, generate leads, follow up on opportunities, prepare quotations, promote the company's services, and contribute towards achieving the company's sales and marketing targets.
2. SCOPE OF RESPONSIBILITY
The Sales & Marketing Coordinator will be responsible for:
- New client acquisition
- Lead generation
- Sales and business development
- Client relationship management
- Social media marketing
- Promotional campaigns
- Preparing and following up on quotations
- Identifying new market opportunities
- Promoting printing, branding and related services
- Maintaining accurate sales records
- Coordinating with design and production teams
- Monitoring sales and marketing performance
3. STANDARD OPERATING PROCEDURES
3.1 DAILY SALES ACTIVITIES
The Sales & Marketing Coordinator must:
- Review all new enquiries received through:
- Telephone
- Social media
- Website
- Walk-ins
- Referrals
- Respond to client enquiries promptly and professionally.
- Identify the client's requirements, including:
- Product/service required
- Quantity
- Branding requirements
- Specifications
- Required delivery date
- Budget where applicable
- Obtain the necessary information from the client before preparing a quotation.
- Liaise with the relevant internal team where pricing or production information is required.
- Prepare and send quotations to clients.
- Follow up on outstanding quotations and leads.
- Record all sales activities and client interactions.
4. NEW CLIENT ACQUISITION
The employee must actively search for and approach potential customers.
Potential clients may include:
- Small businesses
- Corporate companies
- Schools
- Churches
- Events companies
- Marketing agencies
- Restaurants
- Retail businesses
- Construction companies
- Professional services firms
- Promotional product buyers
- Organisations requiring branded materials
Procedure:
Identify → Contact → Introduce → Establish Need → Quote → Follow Up → Close Sale → Maintain Relationship
The employee should continuously build a database of prospective clients and ensure that potential opportunities are not lost due to lack of follow-up.
5. LEAD GENERATION
The employee must generate new sales leads through:
- Cold calling
- WhatsApp outreach
- Email marketing
- Social media
- Networking
- Referrals
- Existing client relationships
- Business directories
- Online research
- Direct business visits where appropriate
Each lead should be recorded with:
- Client/company name
- Contact person
- Contact details
- Service required
- Date contacted
- Current status
- Next follow-up date
- Outcome
6. QUOTATION PROCEDURE
When a client requests a quotation:
Step 1 – Obtain Requirements
Confirm exactly what the client requires.
Step 2 – Confirm Pricing
Obtain the appropriate pricing from management/production where necessary.
Step 3 – Prepare Quotation
Ensure the quotation accurately reflects:
- Product/service
- Quantity
- Price
- VAT, where applicable
- Delivery charges, where applicable
- Turnaround time
- Payment terms
- Validity period
Step 4 – Send Quotation
Send the quotation to the client professionally.
Step 5 – Follow Up
Follow up with the client within an appropriate period.
Step 6 – Record Outcome
Record whether the quotation was:
- Accepted
- Declined
- Pending
- Requires revision
- Client not responding
7. CLIENT FOLLOW-UP PROCEDURE
Every quotation and meaningful sales opportunity must have a follow-up process.
The employee must:
- Maintain a list of outstanding quotations.
- Contact clients who have not responded.
- Determine whether the client has any questions or concerns.
- Address objections professionally.
- Provide revised quotations where authorised.
- Escalate pricing or contractual issues to management.
- Update the sales pipeline after every follow-up.
No reasonable sales opportunity should be allowed to go cold without a recorded outcome.
8. SOCIAL MEDIA & MARKETING
The employee will assist in managing and growing the company's social media presence.
Activities may include:
- Creating marketing ideas
- Posting company services
- Promoting completed projects
- Promoting special offers
- Creating promotional content
- Responding to enquiries
- Monitoring engagement
- Identifying potential customers
- Increasing brand awareness
- Creating Content
- Editing Video
9. CLIENT RELATIONSHIP MANAGEMENT
The employee must maintain professional relationships with existing and prospective clients.
This includes:
- Regular communication
- Professional and timely responses
- Understanding client needs
- Following up after sales
- Handling complaints professionally
- Identifying repeat-business opportunities
- Asking for referrals where appropriate
- Maintaining client information
The objective is not only to make a once-off sale but to develop long-term business relationships.
10. COORDINATION WITH DESIGN & PRODUCTION
Once a client confirms an order, the Sales & Marketing Coordinator must ensure that the relevant information is communicated accurately to the appropriate internal team.
Information should include:
- Client details
- Confirmed product/service
- Quantity
- Artwork/design requirements
- Specifications
- Approved quotation
- Deadline
- Delivery/collection requirements
- Any special client instructions
The employee must monitor the progress of the order and communicate relevant updates to the client.
11. SALES RECORDS & REPORTING
The employee must maintain accurate records of:
- New leads
- Client enquiries
- Quotations issued
- Follow-ups
- Confirmed orders
- Lost sales
- Sales revenue
- Marketing activities
- New clients acquired
Weekly Sales Report
A weekly report should be submitted to management containing:
Category
Information
New Leads
Number of new leads generated
New Clients
Number of new clients acquired
Quotations
Number/value of quotations issued
Sales
Confirmed sales
Follow-ups
Outstanding opportunities
Lost Sales
Lost opportunities and reasons
Marketing
Marketing activities completed
Pipeline
Potential upcoming sales
12. KEY PERFORMANCE INDICATORS (KPIs)
Performance may be measured against:
Sales
- Monthly sales generated
- Number of new clients acquired
- Number of orders closed
- Conversion rate
Lead Generation
- Number of new leads generated
- Number of businesses contacted
- Number of appointments/meetings secured
Client Management
- Follow-up completion
- Client retention
- Repeat business
- Client satisfaction
Marketing
- Social media activity
- Enquiries generated through marketing
- Engagement and brand awareness
- Marketing campaigns completed
Administration
- Accurate quotation preparation
- Accurate sales records
- Timely reporting
- Effective coordination with internal departments
13. DAILY WORKFLOW
08:00 – 08:30
Review emails, WhatsApp, enquiries and outstanding matters.
08:30 – 10:00
Lead generation and prospecting.
10:00 – 12:00
Client enquiries, quotations and follow-ups.
12:00 – 13:00
Lunch / company-approved break.
13:00 – 15:00
Client acquisition, meetings, sales calls and marketing activities.
15:00 – 16:00
Follow-ups and quotation management.
16:00 – 16:30
Update sales records and pipeline.
16:30 – 17:00
Prepare outstanding tasks and priorities for the following day.
The actual working hours may be adjusted according to the company's operating hours.
14. PROFESSIONAL STANDARDS
The Sales & Marketing Coordinator is expected to:
- Maintain professional communication at all times.
- Be punctual and reliable.
- Dress appropriately when representing the company.
- Protect confidential company and client information.
- Never make unauthorised promises to clients.
- Never provide unauthorised discounts.
- Maintain accurate records.
- Meet agreed deadlines.
- Treat clients and colleagues respectfully.
- Take ownership of assigned sales opportunities.
- Work independently while keeping management informed.
15. ESCALATION PROCEDURE
The employee must refer matters to management where they involve:
- Special pricing or discounts
- Major/high-value quotations
- Client complaints that cannot be resolved
- Refunds or cancellations
- Contractual issues
- Payment disputes
- Production delays affecting the client
- Unusual client requests
- Any commitment outside the employee's authority
16. EXPECTED OUTCOME
The Sales & Marketing Coordinator should ultimately contribute to:
More Leads → More Clients → More Quotations → More Sales → More Repeat Business → Business Growth
The position is therefore expected to be proactive and target-driven, rather than simply waiting for clients to contact the company.
Pay: From R8 000,00 per month
Work Location: In person