Photography jobs

Content Creator – AFGRI Equipment

AFGRI Equipment is looking for a Content Creator (Videography, Photography and Post-production) to join the marketing team at our Centurion head office, reporting to the Marketing Manager.

Tell the story of the machines that build South Africa

John Deere combines in a Free State wheat field at sunrise. A Lemken plough turning red soil in Limpopo. A Falcon slasher on a game farm. Construction equipment on a site at dawn. This is the footage you'll be making, and the people you'll be filming are the farmers, operators and contractors who keep the country running.

AFGRI Equipment is one of the largest John Deere dealer groups in Africa and the home of brands like Lemken, Rovic Leers, Falcon and Jupidex in South Africa. We don't have the advertising budgets of the global brands, so we win with content that is real, well shot and tells a story our customers recognise as their own. That's where you come in.

You'll own the camera, the edit and the look of everything we put out: product shoots, customer testimonials, launch videos, event coverage, social content and the imagery on our website. You'll have creative freedom, a supportive team, and a subject matter that photographs better than almost anything else.

What you'll do

• Shoot and edit video and photography for our website, social media, advertising campaigns and dealer network: product shoots, customer testimonials, launches, events and behind-the-scenes content.
• Own the look. Colour grade, cut and finish content that is unmistakably AFGRI Equipment and consistent with the brand guidelines of John Deere and our other franchise partners.
• Work with the team. Plan content with the Marketing Manager and the brand leads, track trends and market changes, and coordinate with key suppliers so our content and theirs pull in the same direction.
• Get on the road. Much of the best content is on farms, construction sites and at customer events across the country. Expect regular travel with the camera kit.
• Measure what works. Use analytics to see which content lands, report on it monthly, and use what you learn to make the next piece better.
• Keep the website alive. Help maintain and update our Webflow site, bring video and multimedia into it, and contribute to UI/UX projects where visual content plays a part.
• Stay sharp. Keep up with the tools, techniques and platforms that are changing how content is made, including AI-assisted workflows.

What we're looking for

You must have:

• A portfolio that shows professional camera work across photography, videography and editing. This matters more than anything else on this list.
• 3+ years of relevant experience in videography, photography, film production, multimedia design, UI/UX design or a related field.
• Proficiency in Adobe Premiere Pro or DaVinci Resolve, Adobe Lightroom and Adobe After Effects.
• Strong colour grading skills.
• A valid driver's licence and a willingness to travel.

It would help if you have:

• Working knowledge of UI/UX design principles.
• Familiarity with Webflow themes, plugins and best practice.
• Experience with Zoho CRM or Microsoft Dynamics.
• Experience using AI tools in a creative workflow.
• An interest in agriculture, construction or machinery. You don't need to know a combine from a tractor on day one, but you'll need to want to learn.

Who you are

You see a story where other people see a machine. You are as comfortable on a dusty farm road at 5am as you are in the edit suite at 5pm. You have an eye for detail and can juggle several projects without dropping any of them. You listen well, work easily with people from farmers to franchise partners, and you're always looking for a better way to make the next piece. Most of all, you want your work to be seen, and you take pride in it being good.

This position requires regular travel to branches, customer locations, and events across South Africa.

Closing Date: 30 December 2026

Please note that correspondence will be limited to shortlisted candidates only. Applicants who have not heard from us within 30 days of the closing date may assume that their applications have been unsuccessful and are hereby thanked for their interest. The filling of these positions will be aligned to AFGRI's Employment Equity Policy

Applicants are informed that in order to consider any application for employment, we will have to process your personal information.

A law, known as the Protection of Personal Information Act, 4 of 2013 (POPIA) provides that when one processes another’s personal information, such collection, retention, dissemination and use of that person’s personal information must be done in a lawful and transparent manner.

In order to give effect to this right, we are under a duty to provide you with a number of details pertaining to the processing of your personal information. These details are housed under the HR Processing Notice, which can be accessed and viewed on the AFGRI Group website, https://www.agh.co.za/which HR Processing Notice we request you kindly download and read.