Restaurant jobs in Cape Winelands, Western Cape
Paid Social Specialist (Meta Ads)
Urgently hiringNewEatcouverSouth Africa- You'll manage every restaurant's campaigns, from the day they sign to the day they (hopefully never) leave.
- You’ll manage each restaurant’s ads from start to…
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Job Post Details
Paid Social Specialist (Meta Ads)
Paid Social Specialist (Meta Ads)
Job details
Full job description
Who we are:
We're the team behind @eatcouver and @foodcouver, Canadian food accounts with 275k+ combined followers, built over the last decade. We help local restaurants grow by creating content for them and running their Meta ads. We're a team of 10, and one of our teammates already works with us from South Africa.
The ads side of our business is growing, and we’re looking for someone to run it. You'll manage every restaurant's campaigns, from the day they sign to the day they (hopefully never) leave.
If you're great at Meta ads, and are fully fluent in written and spoken English, keep reading.
What the work looks like:
- You’ll manage each restaurant’s ads from start to finish: setting up tracking, building the strategy and campaigns, writing the copy, and launching.
- Once campaigns are live, you’ll monitor and optimize them and work with our creative strategist on new ads based on what the data shows.
- You’ll be each restaurant’s main point of contact over WhatsApp. Most of the communication happens during onboarding (a setup call and a few messages, mostly from our templates). After that, it’s usually just a couple of messages a month, like monthly reports, which also have templates.
- As a small part of the role, you’ll handle the account admin (contracts, billing, renewals), spot upsell opportunities when they’d provide value (like a bigger ad budget), and ask for referrals when restaurants are happy.
- You’ll also run growth ads for @eatcouver and @foodcouver.
- You’ll use Meta Ads Manager, WhatsApp, and AI tools like Claude.
- On any given day, you might fix a rejected ad, dig into why a campaign’s cost per result jumped, brief our creative strategist on a new creative variation you’d like to try, run a setup call with a new restaurant, or send out a results report.
You're the right fit if:
- You’re great at Meta ads. You have 3+ years of hands-on experience, ideally with restaurants, local businesses or at an agency. You can set up tracking, build campaigns, and read the data to tell whether the problem is the creative, the audience, the offer or the landing page.
- You turn data into creative direction. You can work closely with our creative strategist, using what the data shows to recommend which hooks, angles and variations to test next.
- You write copy that works. You know a strong hook from a weak one and can write copy that gets people through the door.
- You’re great with clients. You write clearly, warmly, and persuasively, and you’re confident on the occasional video call.
- You’re proactive. You spot problems before the client does and build an action plan around them.
- Nothing slips. You can handle 10-20 accounts without missing a report, a billing date or a rejected ad.
- You’re always improving. You follow our processes but keep testing, learning and updating them when you find something better. You’re open to feedback, love learning, use AI to work smarter, and are eager to contribute to a growing company.
Before you apply:
- We’re looking for someone who wants to grow into a full-time role with us as we add restaurants, not someone who sees this as a short-term gig.
- We hold a high bar and give a lot of direct feedback. If you love improving, you’ll like it here.
- Restaurant owners are busy, so you’ll sometimes chase them for access or approvals.
- Ads run 7 days a week, so occasionally you’ll need to do a quick check or fix on a weekend.
- Restaurant tracking is rarely perfect. You’ll often judge results by proxies and owner feedback, not just a clean conversion number.
- We’re a small team building our systems in real time, and you’ll help shape them.
Compensation & Growth:
- To start: $20 CAD/hr (about R240/hr) on contract, about 15 hours/week. All pay is in Canadian dollars.
- Full-time: Once we reach around 20 restaurants, the role becomes full-time at $3,000 CAD/month (about R35,500), growing to $3,500 CAD/month (about R41,500) or beyond based on impact.
- Retention bonus (on top, both on contract and full-time): $100 CAD (about R1,200) when a restaurant stays past its first month, then $200 CAD (about R2,400) for every 4 months they stay after that. At 20 restaurants, that’s about $1,000 CAD/month extra (about R12,000) with strong retention.
- Location: Fully remote.
- Hours: Flexible. Calls are mostly for onboarding new restaurants, so they’re occasional, usually between 9am and 3pm Vancouver time (6pm to midnight in South Africa). A call that runs close to midnight your time may happen about twice a month, but we’ll keep those to a minimum to protect your sleep schedule.
- Growth: When we hire our next ads specialist, you’d be first in line to lead: training them and managing how we run ads across every restaurant. If you take initiative beyond the role and are a true A-player, your pay and responsibilities will grow.
How to Apply:
Apply through Indeed and answer a few short questions. If it looks like a fit, we’ll reach out to ask for a 5 minute Loom/recorded video, then a work audition and an interview.
Speak soon! :)
Pay: R35 500,00 - R53 500,00 per month
Application Question(s):
- Do you have reliable internet and backup power for when there’s an outage?
- Have you personally set up a Meta pixel/dataset or conversion tracking? CAPI is a bonus but not required.
- Roughly how much monthly Meta ad spend have you managed, and for what kinds of businesses?
- What’s one Meta campaign result you’re proud of, and what did you do to get it? (Use specific metrics please).
- This role starts as a ~15 hrs/week contract at $20 CAD/hr (about R240/hr) and grows to full-time. Does that work for you?
- Client calls happen a few times a month, sometimes going until midnight South African time. Can you take occasional calls that end at that time?
Experience:
- Meta ads: 2 years (Required)
Work Location: Remote