The idealised culture is customer centric,flexible and people centric. The real one is political, intolerant and bureaucratic.
Excellent customers service, growth,highly competitive, interaction between it's customers and dealers globally, innovative
Value driven, professional & highly structured. Unfortunately nepotism still rules. U must know someone powerful for you to stand any chance of growing.
Employees are well looked after, a "BMW family" culture is encouraged.
Living and carring people.
Not intergrated, stull favours minorities