Edgars operates full line department stores and is the leading retailer of clothing, footwear, textiles and accessories in southern Africa.
Merchandise innovation and exclusivity are receiving an increased level of focus in order to create additional points of differentiation from the competition. Merchandise ranges exclusive to Edgars are being launched on a more frequent basis such as "By Caprice" lingerie, Bobbi Brown Cosmetics and Tom Ford's "Estee Lauder Youth Dew Amber Nude". In February 2006 Edgars launched "Designers at Edgars", which is a special shop in store featuring diverse ranges from nine of South Africa's latest designers. The chain also launched assortments of the season's hottest trends such as the "World's Widest Range of Denim" and "The Suiting Bar".
The outlook for Edgars continues to be very promising. Employees at every level of the organisation are engaged in improving their proposition to the customer. The appeal of wellpriced, fashionable apparel and textiles, coupled with the strongest and best priced assortment of national and international brands, served to customers in an environment of care and efficiency, makes Edgars a unique and formidable force in the region. – less