Unilever South Africa (Pty Ltd), a subsidiary of Unilever PLC, is one of the largest FMCG companies in the South Africa. The Company is over 100 years old, with brands that are household names throughout the country. Unilever South Africa has over 3000 employees based across two offices and five manufacturing locations in South Africa.
Unilever’s strength is its brands. Sunlight is Unilever’s biggest selling brand, although others such as Omo, Lux, Lipton, Ola and Knorr are also household names. Unilever operates in nine product categories – laundry, savoury and dressings, skincare and cleansing, margarine, deodorants, household care, tea, hair care and ice cream – and is the market leader in seven of these categories.
The company’s product development and marketing expertise are global, while strong local roots enable it to fine-tune these to South African needs. Annually, Unilever invests approximately €891m spent on R&D worldwide. Consumer research also plays a vital role in brand development. – less