Senior PR Executive

GoldTrust

Sandton, Gauteng

Full-time

Job details

Job type

Full-time

Location

Sandton, Gauteng

Full job description

Senior PR Executive

Company: GoldTrust
Location: Sandton, Gauteng
Type: Full-time, in person
Compensation: Competitive base salary plus performance incentives

GoldTrust is one of South Africa’s fastest-growing gold and jewellery buying businesses. We are hiring a Senior PR Executive to drive earned coverage across South African media.

This is not a standard corporate PR role. We want someone who can find genuinely interesting, unexpected angles and turn them into stories journalists actually want to run.

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To be considered for the role, please apply using this form: https://forms.gle/tW6TNpJU7bGaPDBHA

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The role

You will drive earned media end to end, from identifying the angle through to securing coverage.

You will source relevant third-party experts & data, develop the pitch, coordinate interviews, shape commentary, and manage the follow-through needed to get stories over the line.

This role requires strong news sense, good judgement, and a practical understanding of how stories actually land in South Africa. In some cases, you may also be asked to represent the business in radio interviews linked to the case studies and stories you help create.

What you’ll be responsible for

Developing creative, unexpected story angles that earn consistent coverage
Sourcing and briefing third-party experts, including economists, analysts, academics, and commentators
Finding and packaging the data needed to support a strong pitch
Writing press releases, pitch emails, opinion pieces, and expert commentary
Building and maintaining relationships with journalists, editors, producers, and radio teams
Managing inbound media opportunities and converting them into coverage
Helping develop case studies that can work across print, online, and radio
Taking part in selected radio interviews where appropriate
Tracking results and understanding what is landing and why
Working closely with the Growth Marketing Lead so earned and paid activity pull in the same direction

What we’re looking for

Substantial experience in PR, communications, journalism, or earned media, with a strong track record in the South African market
A strong instinct for what makes a story land
Excellent writing across multiple formats
An ability to move fast
A useful network across media and commentators, or a proven ability to build one quickly
Confidence dealing with journalists, producers, and interview-based media opportunities
Comfort working with data and turning numbers into stories
Commercial judgement and an interest in whether coverage actually drives business outcomes

This role is likely a strong fit if

You enjoy landing stories that get real attention
You prefer thoughtful pitching and strong relationships over mass outreach
You can spot the angle others miss
You understand that South African media still rewards credibility, relationships, and strong traditional coverage
You want direct access to decision-makers and the chance to shape the narrative

This role is probably not for you if

You need heavy process and multiple layers of sign-off
You are more interested in general brand comms than earned coverage
You want the work to stop once the pitch is sent
You are uncomfortable being close to the story, including occasional media appearances when needed

What we offer