Digital Marketing Specialist

Computer Mania

4.0 out of 5 stars

Cape Town, Western Cape

R25 000 - R32 000 a month - Permanent, Full-time

Job details

Pay

R25 000 - R32 000 a month

Job type

Permanent
Full-time

Location

Cape Town, Western Cape

Full job description

We’re looking for a highly capable, hands-on Digital Marketing Specialist to manage and grow the digital presence of three internal brands: Computer Mania, Reboot, and GoMaxx.

This is not a narrow “social media only” role. We need someone who understands modern digital marketing holistically - from content and brand storytelling to paid media, SEO, email marketing, and campaign execution.

The ideal candidate is equal parts strategist and doer: someone who can think creatively, move quickly, stay organised across multiple brands, and produce work that actually drives engagement, traffic, and sales.

Key Responsibilities

Manage the day-to-day digital marketing activities for all three brands
Plan, create, schedule, and manage social media content across multiple platforms
Develop and execute email marketing campaigns, newsletters, promotions, and automated journeys
Assist in building thought leadership content for executives and brand channels
Create or coordinate digital design assets for social media, email, web, and paid campaigns
Manage paid advertising campaigns across platforms such as Meta, Google, LinkedIn, and TikTok where relevant
Monitor campaign performance and optimise based on data and insights
Support SEO initiatives including on-page optimisation, keyword research, metadata, and content recommendations
Work with internal teams to align campaigns with promotions, launches, and business goals
Maintain brand consistency across all digital touchpoints
Track KPIs and provide regular reporting on campaign and channel performance
Stay current with digital trends, platform updates, AI tools, and emerging opportunities

Requirements

3–5+ years experience in digital marketing
Strong understanding of social media marketing, paid media, email marketing, SEO, and content strategy
Experience managing multiple brands or accounts simultaneously
Familiarity with tools such as Meta Business Suite, Google Ads, Google Analytics, Looker Studio, Mailchimp/Klaviyo/HubSpot, Canva, Adobe Creative Suite, or similar
Ability to write compelling copy for different audiences and platforms
Comfortable working independently and taking ownership of projects
Strong organisational and time management skills
Experience in retail, e-commerce, consumer tech, or gaming brands is advantageous
Basic design capability is highly beneficial

What We’re Looking For

Someone proactive, curious, and commercially minded
A person who can balance creativity with execution
Strong attention to detail without getting paralysed by perfectionism
Comfortable in a fast-moving environment with multiple priorities
Someone who understands internet culture, trends, and how people actually engage online
A marketer who cares about results, not vanity metrics

Bonus Skills