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    • Lead and mentor the marketing team.
    • Develop and execute the overall marketing strategy.
    • Experience managing budgets and measuring marketing performance.
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    • 3+ years of marketing experience.
    • Mailchimp or similar email marketing platforms.
    • Plan and execute digital marketing campaigns.
    • Lead and mentor product team members.
    • Define and execute the payments product roadmap and strategy.
    • Drive product innovation, launches, and ecosystem growth.
    • To assist with preparing marketing materials, training programs, and other resources for product launches.
    • To jointly perform various activities to determine…
    • Implement personalisation and lifecycle marketing strategies.
    • The role works cross-functionally with our client, product, sales, and account management teams to…
    • Edit product imagery for new launches and website updates.
    • You'll own the creative marketing engine day to day: our email marketing, our Meta ad creative…
    • Minimum 8 years’ experience in digital performance marketing or growth marketing.
    • Experience working with marketing and analytics ecosystems including:
    • Drives proactive and reactive marketing delivery.
    • Works with business stakeholders to unpack marketing briefs and business requirements, translating them into…
    • Deep understanding of customer lifecycle marketing.
    • Manage the email and SMS marketing calendars.
    • Own the entire email and SMS marketing channels.
    • 2–4 years' experience in SEO, content marketing or digital marketing analytics.
    • Understanding of POPIA and its implications for marketing data, consent and lead…
    • Prepare, monitor, and control marketing and brand budgets.
    • 3–5 years' experience in digital marketing, social media management, or a related role.
    • Ensure development of marketing plans in conjunction with required stakeholders to deliver the marketing and promotional strategy of the Brand.
    • Support the formulation of marketing strategy and the annual marketing plan and manage and effect the implementation of the marketing plan with the objective of…
    • Implements the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning…
    • Conducted marketing planning sessions and took accountability for the marketing plan.
    • Display key competencies of product knowledge and brand programs across…

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Job Post Details

Head of Marketing - job post

African Safari Group
4.5 out of 5 stars
South Africa•Remote
Full-time

Job details

Job type

  • Full-time

Full job description

About African Safari Group

African Safari Group (ASG) is a leading luxury safari operator specialising in tailor-made travel experiences across Southern and East Africa. We are looking for an experienced, commercially driven Head of Marketing to lead our marketing function, strengthen our brand, and drive business growth through innovative, data-driven marketing strategies.

The Role

As Head of Marketing, you will be responsible for developing and executing ASG's marketing strategy, overseeing brand management, digital marketing, lead generation, content, and campaign performance. Working closely with the executive team, Sales, and Product, you will ensure marketing initiatives support business objectives, generate qualified leads, and enhance the customer experience.

Key Responsibilities
  • Develop and execute the overall marketing strategy.
  • Lead and mentor the marketing team.
  • Manage the ASG brand across all marketing channels.
  • Drive digital marketing, including SEO, paid media, email marketing, and social media.
  • Oversee content creation and campaign management.
  • Work closely with Sales to generate high-quality leads and improve conversion.
  • Monitor marketing performance, budgets, and ROI.
  • Analyse market trends and identify new growth opportunities.
  • Manage relationships with agencies, partners, and suppliers.

Requirements

Essential
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 7+ years of marketing experience, including at least 3 years in a leadership role.
  • Proven experience developing and executing successful marketing strategies.
  • Strong knowledge of digital marketing, branding, lead generation, and campaign management.
  • Experience managing budgets and measuring marketing performance.
  • Strong leadership, communication, and stakeholder management skills.
Preferred
  • Experience in luxury travel, tourism, hospitality, or a related industry.
  • Knowledge of CRM and marketing automation platforms.
  • Experience with Google Analytics, Google Ads, Meta Ads Manager, and SEO.
Key Competencies
  • Strategic leadership
  • Commercial mindset
  • Digital marketing expertise
  • Brand management
  • Data-driven decision-making
  • Creativity and innovation
  • Strong communication and collaboration skills

Benefits

Why Join African Safari Group?

This is an exciting opportunity to lead the marketing strategy of a growing luxury travel company. You'll have the chance to shape our brand, drive measurable business growth, and work alongside passionate teams dedicated to creating exceptional safari experiences

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