SEO Specialist

Cartrack
3.0 out of 5 stars
Rosebank, Gauteng

Job details

Job type

  • Permanent

Location

Rosebank, Gauteng

Full job description

Job Summary

Do you take ownership, embrace challenges and love problem-solving?

Why did the SEO cross the road? If your answer was “to get hit by traffic” then we want you in our team.

Cartrack is looking for candidates who want to join our vibrant and fast-growing team. We’re a world-leading smart mobility Software-as-a-Service tech company with over 2,400,000 subscribers across 23 countries, and we’re looking for an SEO Warrior to join our team!

We don’t want you to just fit into our culture, we want your uniqueness and diversity of background to add to it. We are a community!

Responsibility

  • Conduct keyword research using various tools especially Ahrefs
  • Analyze keywords and SEO techniques used by competitors
  • Perform competitive analysis and identify gaps in our content
  • Implementing proficient tracking to pinpoint areas of success and improvement
  • Update older content and add effective calls to action (CTAs) to improve user engagement
  • Implement link building strategies and manage backlinks to build online authority
  • Follow SEO trends and stay up-to-date with new tools and practices
  • Build SEO reports = Looker studio experience is a big plus
  • Publishing of blogs and all new content (new or refresh)
  • Understand best practices for AIO and GEO

Requirements

  • Experience within Google Analytics, Optimize, Tag Manager and other Google Suite tools
  • Familiarity with keyword research and management tools
  • Understanding of ranking factors and search engine optimization practices
  • Proficient in Keyword/Topical Authority building and content strategy
  • Excellent understanding of Search Intent
  • Strong analytical skills

Work Location: In person